About Loopin

We are building the operating system for the world's small businesses.

One platform that adapts to every industry. Designed in Dubai. Built for owners who still close the till at the end of the day.

Customers

4,200+

across 18 countries

Industries served

24

from cafés to clinics

Team

82

people, 14 nationalities

Funding raised

$24M

Series A, Sept 2025

Our mission

Give every small business the software a billion-dollar company gets.

90% of businesses on this planet have fewer than 10 employees. Almost all of them run on a Frankenstein stack: a POS over here, a spreadsheet over there, a WhatsApp group for the team, a Mailchimp account no one remembers the password to.

Enterprise companies do not run that way. They get Salesforce, Workday, Tableau, ServiceNow. Beautiful, integrated, expensive.

Loopin is the same thing, but priced for a small café, shaped for 24 different industries, and powered by AI that does the heavy reasoning so the owner does not have to.

"If we do our job well, an SMB owner in Sharjah, Manila, or Karachi opens our app on a Monday morning and thinks: huh, this just works."

Usama Khalid, CEO & co-founder

Values

Four things we always pick.

Customer trust before growth

Every roadmap decision starts with: would Sarah at Acme Coffee actually want this? Growth metrics serve trust, not the other way around.

Plain language, no buzzwords

If your grandmother running a shop cannot read our marketing page, we rewrite it. AI is just clear thinking, fast.

Ship complete, not first

We would rather ship one polished module a quarter than five half-finished ones. Every feature feels finished or we do not ship it.

Hire owners, not employees

Every person has a piece of the company. Every person can disagree publicly, including with the founders. We hire for ownership over experience.

Timeline

How we got here.

  1. 2023

    The frustrating night

    Co-founders Usama and Sarah ran a chain of three coffee shops on six different tools. One late night reconciling Stripe, Square, Mailchimp, Toast, Google Sheets, and Notion, they sketched what one tool would look like.

  2. 2024 Q2

    First 50 customers

    Closed a pre-seed from MENA-focused operators. Six engineers, four designers, one accountant. The first 50 customers were friends who ran salons, cafés, and one yoga studio in Dubai.

  3. 2024 Q4

    Industry presets

    Realised one app cannot fit cafés, salons, dentists, and law firms unless the vocabulary, layout, and starter data adapt. The Industry Presets system shipped.

  4. 2025 Q3

    $24M Series A

    Led by 9Yards Capital with participation from Goodwater, Beco, and 30 founder-operator angels. Bahrain region went live.

  5. 2026 Q1

    AI Advisor + Whitelabel

    Conversational AI advisor went GA. Whitelabel + reseller mode shipped. First Diamond-tier reseller (Lumen Hospitality) onboarded.

  6. Today

    Building one fold at a time

    Loopin now powers 4,200+ businesses across 18 countries. Still hiring. Still listening. Still answering support tickets ourselves on weekends.

Leadership

People you can email directly.

Every name below is reachable at firstname@loopin.app. We mean it.

UK

Usama Khalid

Co-founder · CEO

Previously product lead at a regional fintech. Built and sold a SaaS for property managers in 2022. Runs the Marina café branch on weekends.

SK

Sarah Khan

Co-founder · COO

Operated Acme Coffee Roasters for 6 years before co-founding Loopin. Believes shop-floor experience beats any MBA at building software for SMBs.

HA

Hassan Al Mansoori

Co-founder · CTO

Ex-staff engineer at a Big Three cloud. Wrote the first version of the multi-branch sync engine on a flight from Dubai to Karachi.

AB

Aurelie Bernard

VP, Design

Led design at two consumer fintechs before joining. Cares deeply that POS keypad buttons feel right under your thumb at peak hour.

MG

Mateo Garcia

Head of AI

Built ML platforms for two e-commerce unicorns. Owner of the AI Advisor, the chatbot, and the question 'is this actually useful or just demo magic?'

PS

Priya Sharma

VP, Customer Success

Built support orgs at two SaaS companies. On-call once a quarter as 'CEO for a day' to feel where the product hurts in production.

Backed by

Operators who built SMB tools we love.

  • 9Yards Capital

    Lead, Series A

  • Goodwater Capital

    Series A

  • Beco Capital

    Pre-seed + Series A

  • MENA Founder Fund

    Pre-seed

  • 30+ angels

    Operators who built SMB tools at Carta, Mailchimp, Square, Notion

Where we are

HQ: Office 1402, Boulevard Plaza Tower 1, Downtown Dubai. Engineering hubs: Karachi, Lisbon, Singapore. Customer success: Riyadh, Cairo, Manila.

18 countries · 14 nationalities · all remote-friendly
We are hiring

Want to help build it with us?

We hire for ownership over experience. 14 open roles across engineering, design, AI, and customer success.

See open rolesSay hi
30-day free trial · everything unlocked

Stop running on six tools. Start running in the loop.

Sign up free, pick your industry, and watch Loopin reshape itself to your business. No credit card. No setup call required.

Start free trialTalk to sales